Logo for a independent TV show produced by an non governmental organization in Brasil to witch I perform pro-bono work. The name of the show plays on "e aí" the portuguese expression similar to "what's up". Since the TV show talks about art in general and relates to a young audience, my concept of the logo's design was base on baloons used in comic books to depict dialogue. The logo was modeled in 3D Max and the shading was done with mental ray. Since 3D illustration is new to me, heavy post-production was performed in photoshop.